LIZELLE STRYDOM
In an era where socio-economic disparities continue to challenge global stability, accelerating opportunities for women’s empowerment has become an essential strategy. South Africa, grappling with high unemployment rates, particularly among women and young people, presents a compelling case for targeted interventions.
As of the latest data, 35.7% of South African women in the labour force are unemployed, a figure that surpasses the national average and underscores the gender disparities in the labour market. This situation not only highlights the urgent need for increased participation of women in employment but also calls for a holistic approach to support previously disadvantaged women in becoming economically active and self-reliant.
Work is a powerful means of economic empowerment for women. Increasing women’s labour market participation yields multiple benefits, both for individuals and society. Not only does it provide women with the means to support themselves and their families, but it also contributes to the broader economy by expanding the workforce and stimulating economic growth. Moreover, gender equality in the workplace promotes a more inclusive and diverse business environment, which can lead to better decision-making, innovation, and profitability.
To fully harness the potential of women in the workforce, especially those from disadvantaged backgrounds, a holistic support system is essential.
This approach should encompass more than just job opportunities; it should provide a comprehensive framework that includes access to education, workplace readiness training, safe environments, and supportive infrastructures like healthcare. By addressing these needs, we can create an enabling environment that not only fosters human capacity but also ensures long-term stability and social well-being.
Corporate employers have a critical role in this ecosystem. Beyond traditional corporate social responsibility (CSR) initiatives, companies should actively engage in creating supportive work environments that address the unique challenges faced by women. This involves providing flexible work arrangements, mentorship programmes, and pathways for career advancement, thereby enabling women to balance work and family responsibilities effectively.
Research shows that many women lack the educational opportunities that are often prerequisites for formal employment. Bringing them into the workforce requires a focused effort on education and training, particularly in work readiness skills.
This is where impact sourcing comes into play as a powerful tool for corporate responsibility and business growth. Impact sourcing involves hiring individuals from disadvantaged backgrounds, providing them with the necessary skills and opportunities to succeed. This strategy not only contributes to community development but also taps into a diverse talent pool that can drive innovation and business success.
Socially responsible outsourcing, especially in emerging markets with underutilised talent pools, can have a transformative economic impact. By promoting diversity and closing the gender gap in the workplace, companies can enhance their competitive edge while making a meaningful contribution to social equity. Impact sourcing should be seen not merely as an Environmental, Social, and Governance (ESG) initiative or a philanthropic effort but as a strategic business decision with long-term benefits.
Workplace readiness programmes are integral to the success of impact sourcing initiatives. These programmes must go beyond technical and digital skills training to include soft skills development, such as emotional intelligence, social skills, and effective communication. These competencies are essential for competing on an equal footing in the job market and for thriving in professional environments.
Choosing the right partner for implementing an impact sourcing programme is crucial. Companies must collaborate with organisations that understand the unique challenges faced by previously disadvantaged women and can provide comprehensive support tailored to their needs. This partnership can ensure the sustainability and effectiveness of the programme, ultimately delivering value for both the company and the community.
The time is now for companies to step up and embrace their role in creating a more inclusive and equitable workforce. By employing women and providing them with the necessary support to succeed, we can make significant strides toward gender equality and socio-economic empowerment. The business case for impact sourcing is clear: it is not only a moral imperative but also a smart business strategy that can deliver substantial returns.
As we look toward the future, let us commit to creating a world where every woman has the opportunity to work, grow, and thrive. By doing so, we can build stronger communities, a more robust economy, and a more just society for all.
Lizelle Strydom is the Managing Director of CareerBox Africa, an impact sourcing organisation which identifies and recruits talented, underprivileged youth and women, equipping them with high-demand digital skills before placing them with corporate partners.
Daily News