Valentine’s Day and gift-giving go together like chocolate and strawberries. It’s classic, sweet and guaranteed to melt hearts.
Whether you're celebrating a new romance, a long-time relationship or indulging your best friends on Galentine’s Day, the quest for the perfect gift is a crucial part of the occasion.
In today's world, however, the days of simple boxes of chocolates and cute teddy bears being the gold standard are behind us.
A comprehensive online study done by Holger Sindbæk, the founder and CEO of Online Solitaire, using Google keyword analysis and insights from platforms like Pinterest and Statista, show how preferences have shifted in recent years, with classic gifts making way for new trends that encapsulate the spirit of connection and intimacy.
If you’re on the hunt for a present that will leave your special someone feeling truly cherished, take a look at these ideas.
Love in full bloom
The classic red rose remains unrivalled, with 296 000 searches each month reinforcing its status as the pinnacle of romance.
Sindbæk notes: “Nothing says romance quite like a bouquet of roses. As the ultimate symbol of love, they have been the go-to Valentine’s Day gift for centuries.”
With exciting options like preserved roses and personalised bouquets available, this gift continues to evolve, ensuring that it remains relevant and cherished.
The signature scent of love
Coming in at number two is the allure of perfume, attracting 176 000 monthly searches.
“A beautiful fragrance is like a memory in a bottle. The right scent can whisk someone back to a special moment, making it an intimate gift,” Sindbæk explains.
To further personalise this offering, consider choosing a fragrance that reflects your partner’s character or opt for a custom blend tailored just for them.
The soundtrack for romance
Bringing a modern twist to the realm of romantic gifts, the Bluetooth speaker ranks third with an impressive 74 000 searches monthly.
This device is perfect for enhancing shared moments, whether you’re enjoying spontaneous kitchen dances or reliving your most treasured memories through music.
“For a truly personal touch, curate a playlist of your meaningful songs,” advises Sindbæk.
Experience over material gifts
A couples massage follows closely, a unique offering tied to relaxation and connection, with 32 000 searches.
Sindbæk highlights: “This luxurious gift allows couples to unwind and enjoy each other's company, whether through a professional pampering session or a DIY spa experience at home.”
Cosy chic gifts
Rounding out the top five is a set of luxurious silk pyjamas, with 23 000 searches.
This chic option embodies both style and comfort, ensuring that your evenings feel like a high-end affair.
For added flair, matching couple sets or monogrammed options bring a distinct personal touch.
“What’s so great about silk pyjamas? They’re breathable, elegant and incredibly soft against the skin,” says Sindbæk.
Rounding of the top 10 most popular gifts are smartwatches with 21 000 searches, love letters with 18 000, scented candles with 9 100 searches, cosy blankets with 3 800 and luxury watches with 2 700.
Sindbæk advises that while what's inside the box matters, the entire gifting experience is crucial.
“Set the mood with candlelight and soft music and don’t forget the art of presentation. Elegant wrapping paper, a delicate ribbon and a heartfelt note create an atmosphere that speaks of love,” he adds.
To heighten the anticipation, a playful activity such as asking your partner to close their eyes can transform an ordinary gift into an extraordinary memory.