Exploring the bold collaboration between Avavav and adidas originals
Independent fashion house Avavav has partnered with adidas to launch the Spring/Summer 2025 collection.
First presented at Milan Fashion Week, the inaugural adidas Originals by Avavav collection merges fashion and sport, manifesting in a bold reinterpretation rather than a tribute to the brand’s sporting legacy.
Here, classic archival pieces are “Avavavified” into striking, exaggerated forms.
“It has been a long-time dream of mine to partner with adidas Originals. I’m honoured and beyond happy to have the opportunity to play around with their incredibly strong DNA — it’s so much fun!
“From the beginning of our partnership, I was encouraged to ‘make fun’ of adidas.
“There’s so much irony in how seriously we take both sports and fashion and exploring that while maintaining a serious attitude has been incredibly fun,” said creative director of Avavav Beate Skonare Karlsson.
For the inaugural collection, the footwear is centred around the iconic Superstar sneaker, which is reimagined with an attachment featuring Avavav’s signature four-finger motifs.
Moving to apparel, a series of instantly recognisable adidas looks are playfully subverted – including a cropped track top, matching track pants, an extended track robe, a second skin layering top, and an exaggerated puffer jacket with hunched shoulders.
Also part of the collection are stunning accessories, including caps and three-fingered football gloves that add a touch of whimsy.