As the world observes World Cancer Day on February 4, the Cancer Association of South Africa (CANSA) has raised critical concerns regarding the effectiveness of cancer care in South Africa, urging a fundamental shift towards a more people-centred approach.
With an estimated 20 million new cancer cases reported globally in 2022 and almost 9.7 million lives lost to this relentless disease, awareness and action have never been more critical.
Elize Joubert, CEO of CANSA, underscores the gravity of the situation in South Africa, where the current cancer incidence rate is poised to double by 2030.
Joubert advocates for a people-centred approach, advocating for a shift in focus from merely treating the disease to embracing the holistic needs of individuals and communities.
“To improve cancer care in South Africa, healthcare providers can be sensitive to patients’ perceptions and educate people about cancer and treatment. A people-centred approach leads to improved patient well-being, higher quality care, and increased trust in healthcare providers.
“It boosts satisfaction among patients and families while improving health equity and the overall effectiveness of healthcare systems. In some cultures, cancer is still a taboo subject, and universally, for many of us, it’s tough and uncomfortable. Yet, talking about cancer openly raises awareness, improves outcomes, and can ultimately save lives,’’ he said.
Dr Cary Adams, CEO of the Union for International Cancer Control (UICC), echoes this sentiment, asserting that care must be tailored to not only address the disease but also the broader social and individual needs of patients.
“By understanding and integrating the needs and preferences of individuals and communities into healthcare delivery, health systems will provide more equitable access to care,” he states.
Adams details that it is imperative that those living with cancer feel seen, heard, and empowered, especially in a country grappling with various socio-economic challenges.
The UICC also leads a new global campaign under the theme ‘United by Unique,’ which will inform the World Cancer Day initiatives from 2025 to 2027.
It is explained that the campaign seeks not only to recognise the individuality of cancer experiences but also to unite stakeholders towards pushing governments to enact policies that bolster cancer prevention and enhance health systems for effective and successful patient care.
Saturday Star