Swedish clothing company H&M is known for collaborating with talented creatives globally and this time they have partnered with Dutch 3D artist, Eva Cremers.
Cremers, known for her cheerful, fun and cheeky artwork, contributed to the brand’s spring collection for kids.
The unique collection with bubbly and glossy characters boasts an array of bright spring items. They range from full-on printed garments to solid accents.
“The collection is a ray of sunshine that sets an ambience for creativity and freedom to explore styles and looks imaginable to children.
“Together with Eva Cremers’s ingenious illustrations, the collection perfectly captures the essence of the young in today’s digital age,” said Sofia Löfstedt, head of Design and Creative H&M Kids.
Cremers’s playful and cheerful designs take centre stage in this collection, which consists of loose silhouettes, big party dresses with new cut lines and lustrous qualities paired with sporty elements.
To add more flair to the range, there are also selected accessories such as key rings, bracelets, necklaces and funky trucker caps.
Cremers said seeing her work displayed worldwide feels amazing.
“It is incredible to see my digitally crafted work printed on physical garments in this collaboration with H&M. The aim has truly been to create a feast for the eye with amazingly printed bright colours and fun accessories.
“So much of what we wear today is about self- expression, so with this collection, it’s amazing that kids across the world will be able to express their true selves. I can’t wait to see how kids will style and mix the different pieces and bring this collection to life.”