The launch of the “Kit Kat Take a Break Comedy Show” was all about taking people out of their circumstances and into a world of joviality.
Hosted by Kope Makgae, who is best known for his role as Mrekza on the SABC soapie Generations, the event boasted a line-up of renowned comedians such as Nina Hastie, Dillan Oliphant and Suhayl Essa.
“The Star” spoke to Hastie, who shared how delighted she was to part of a campaign that celebrated her craft.
“It is definitive of my work so is a flagship activity. The flagship brand. That is why comedy is the most important.”
Asked about how she dealt with the challenges she faced in the entertainment space, she said: “You have got to remember that your responsibility is not your own feelings. Your responsibility isn't whether people like you or don't like you. Your responsibility is to entertain the audience. It overrides whatever it is that you are experiencing.”
Hastie shared words of advice to those who aspire to be on the same platform.
“Be brave. Get out of your own way. There are challenges no matter what you do, so rather have challenges doing something that you love,” she said.
Marketing director Janet Bierk shed light on what the “Kit Kat Take a Break Comedy Show” was all about.
Bierk said that the “take a break” theme had long been part of the Kit Kat brand.
“We wanted to continue with that theme, that is why we brought the comedy into it. And that is why we have comedians that are underpinning the whole campaign. What Kit Kat is trying to do now is to put a little purpose in your break,” she said.
Taking a break meant gaining perspective and also building inclusivity.
She said the brand felt that it was a good time to launch the show, particularly in light of the impact of the pandemic.
“We really want to inspire people to get together and make that connection. And we feel like a chocolate brand would be something that brings them together,” she said.