5 travel trends shaping holiday choices for 2025

MSC Cruises anticipates that cooler destinations like Northern Europe and Alaska will attract more tourists this year. Picture: Supplied.

MSC Cruises anticipates that cooler destinations like Northern Europe and Alaska will attract more tourists this year. Picture: Supplied.

Published Jan 27, 2025

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As the world of travel continues to evolve, MSC Cruises has unveiled five significant trends that are influencing the choices of holidaymakers, shaping how they plan their voyages for 2025 and beyond.

The rise of coolcations

From milder climates to culinary experiences, today’s travellers are responding to external influences in ways that were unimaginable a few years ago.

This year, the emergence of “coolcations” signifies a distinct shift from traditional summer sun escapes to destinations featuring milder climates and natural wonders.

Holidaymakers are increasingly opting for walks in the mountains instead of sunbathing on crowded beaches, seeking breathtaking landscapes over sun-soaked shores.

MSC Cruises anticipates that destinations like Northern Europe and Alaska will be at the forefront of this trend in 2025.

The rise of radical sabbaticals

Flexibility in the workplace has paved the way for radical sabbaticals.

With companies increasingly offering remote work options and sabbatical leave, employees are seizing opportunities to embark on extensive travel.

The allure of set-jetting

With the increase of streaming platforms, “set-jetting” or travelling to destinations portrayed in popular culture, has gained significant traction.

From epic sagas to rom-coms, viewers are now inspired to visit locations featured in their favourite films and TV shows.

Culinary tourism

Food is a powerful motivator in destination selection. Explorers want to book trips centred around unique gastronomic experiences so that they can indulge in local cuisine and immerse themselves in the culinary culture of places like Naples, Barcelona and Buenos Aires.

Elevated all-inclusive experiences

The demand for all-inclusive holidays is shifting towards an elevated approach, where travellers seek quality over quantity.