More than a sweet treat: TikTok introduces viral Turkish delight makeup trend
Makeup trends often draw inspiration from art, fashion, and culture. TikTok’s latest obsession is Turkish delight makeup inspired by Turkish actress Turkan Soray. The makeup trend is a beautiful blend of traditional Turkish aesthetics and modern beauty standards, characterised by soft, natural colours and textures creating an effortless charm.
Popular beauty influencer Mirta Miler was among the first creators to recreate the now-viral Turkish-inspired makeup trend, which garnered 6.2 million views on her video. To complete the look, Mirta dyed her hair a dark brown. She also added her own twist by finishing the video with a bite of Turkish delight—a sweet, fragrant jelly confection traditionally flavored with rosewater and dusted with icing sugar. As the trend spread across TikTok, it sparked a wave of creativity within the beauty community, inspiring others to experiment with the look.
@mimiermakeup Turkish delight makeup🇹![CDATA[]]>🇷 I’m so obsessed with how it turned out 🥹 #turkishdelight #turkansoray ♬ Kusura Bakma - Sezen Aksu
Combining soft, glowing skin with eye-catching hues and defined features, Turkish Delight makeup is both dramatic and elegant. Whether you're aiming to make a statement with a bold lip or prefer a more subtle nude lip, beauty influencers across TikTok offer in-depth tutorials to help you achieve this viral makeup look.
@minazibayi Turkish delight makeups in depth tutorial 🤍 let me know if you have any questions @MAC Cosmetics USA @Too Faced @Lancôme @MERIT Beauty @urban decay @YSL Beauty @Dolce & Gabbana @Valentino.Beauty #turkishdelight #turkishmakeup ♬ Dvorak-Symphony No.8-3 - 兰州交响乐团
@monica.raviii Replying to @arubatahir_ Trying the VIRAL Turkish Delight Makeup on Brown skin 👀![CDATA[]]>🤎 Products used are 🔗ed in my bio! @makeupbymario @Morphe Cosmetics @bareMinerals @DanessaMyricksBeauty @LYS Beauty @Haus Labs by Lady Gaga @MakeUpForEverUSA @Peripera @EADEM #turkishdelight #turkansoray #turkishdelightmakeup #browngirlmakeup #makeuponbrownskin #makeuptutorial #browngirlfriendly #makeuponmelanin #makeupforbrownskin ♬ Kusura Bakma - Sezen Aksu
Here are a few of our favourite recreations:
@isabellrrose Trying Turkish Delight Makeup 🇹![CDATA[]]>🇷![CDATA[]]>🤍 #turkansoray #makeup #turkishdelight #turkish ♬ Kusura Bakma - Sezen Aksu
@romaneinnc Turkish delight makeup 🖤 #turkish #turkishdelight #makeup ♬ Kusura Bakma - Sezen Aksu
@minazibayi Turkish delight make up >>>>>> The ultimate black cat energy …. #turkishdelight #turkansoray ♬ original sound - Mina