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Rolls-Royce has long been synonymous with unparalleled luxury, craftsmanship, and attention to detail. Now, the iconic marque is redefining the sensory experience of its motor cars with the introduction of Rolls-Royce Scent—a bespoke fragrance designed exclusively for its flagship model, the Phantom.
“A Rolls-Royce interior is a unique space in which every element is meticulously curated to create an unparalleled multi-sensory experience,” says Martina Starke, General Manager of Bespoke Design at Rolls-Royce Motor Cars.
With Rolls-Royce Scent, the brand moves beyond the visual and tactile realms into a new dimension, crafting an environment that is even more special—and absolutely unmistakable.
This isn’t just any car air freshener. Crafted by the brand’s in-house perfumer, part of the exclusive Bespoke Collective, Rolls-Royce Scent is a meticulously designed olfactory masterpiece. It harmonises seamlessly with the natural aromas of the Phantom’s interior materials, creating a serene and immersive environment that elevates the driving—or being driven—experience to new heights.
The fragrance itself is a symphony of carefully curated notes: the calming, spiced complexity of Cedarwood, the dry sweetness of Rosewood, the earthy floral tones of Iris, and the smoky, woody undertones of Amyris. Together, they create a scent that is both luxurious and comforting, embodying the essence of Rolls-Royce itself—timeless, refined, and effortlessly elegant.
But this isn’t just about adding a pleasant aroma. Every Rolls-Royce is a masterpiece of sensory engineering, and the brand’s specialists—ranging from biochemists to haute parfumerie experts—work tirelessly to ensure that every material, from the leathers to the woods, not only looks and feels exquisite but also smells divine. The result is an interior suite that exudes a rich, leathery aroma, perfectly complemented by the new bespoke fragrance.
“Designed and developed by our in-house perfumer and delivered using patented technology, this fragrance elevates the already peerless Rolls-Royce experience,” Starke explains.
To deliver this experience, Rolls-Royce developed a patented scent-diffusing system that releases the fragrance in delicate, controlled doses. This ensures a long-lasting yet subtle sensory journey, perfectly balanced to avoid overwhelming the senses.
The process was as meticulous as you’d expect from Rolls-Royce. Over 30 versions of the fragrance were developed before the in-house experts were satisfied. Every detail, from the intensity of the scent to its longevity, was fine-tuned to meet the exacting standards of the brand’s discerning clientele.
With Rolls-Royce Scent, the marque has once again proven that luxury is not just about what you see or touch—it’s about how an experience makes you feel. This is more than a fragrance; it’s an invitation to immerse yourself in the serenity and sophistication that defines the Rolls-Royce legacy.
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