Dame Pat McGrath to lead the charge as Creative Director of Cosmetics. Picture: Steven Meisel
Image: Steven Meisel
Get ready, beauty lovers, because Louis Vuitton is about to drop its very first beauty line, and it’s shaping up to be the luxury beauty moment of 2025.
The iconic fashion house is launching La Beauté Louis Vuitton this year, and they’ve tapped none other than Dame Pat McGrath to lead the charge as Creative Director of Cosmetics.
She’s the genius behind Pat McGrath Labs, the makeup artist behind countless runway looks, and the first makeup artist ever to be named a Dame by Queen Elizabeth II.
Now, she’s bringing her legendary vision to Louis Vuitton, promising a beauty experience that’s more than just products.
McGrath is clearly excited about the new venture. “Working backstage at Louis Vuitton fashion shows for over 20 years has been incredible, but this? This is next level,” she says.
Dame Pat McGrath. Picture: Steven Meisel
Image: Steven Meisel
“La Beauté Louis Vuitton is all about craftsmanship, creativity, and innovation. It’s not just about products—it’s about creating a whole new universe of luxury beauty.”
Louis Vuitton’s Chairman and CEO, Pietro Beccari, agrees. “This is a natural evolution for us,” he says.
“We’re all about quality, innovation, and celebrating our heritage. With La Beauté Louis Vuitton, we’re taking that same spirit and bringing it into the beauty world, so we can be part of our clients’ everyday lives in a meaningful—and luxurious—way.”
While we don’t have all the details on the product lineup just yet, one thing’s for sure: this is going to be big.
Louis Vuitton is known for redefining luxury, and with McGrath at the helm, La Beauté Louis Vuitton is set to do the same for beauty.
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IOL Lifestyle
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