Katharyn van Woerkom, Martell marketing activations manager, with K.O and Nthabi Motsoeneng, chief marketing officer Pernod Ricard Africa and Middle East. | Picture: Supplied
Award-winning hip hop superstar and fashion entrepreneur Ntokozo “K.O’’ Mdluli has been announced as the new ambassador for Martell, a renowned global cognac house, celebrating African success.
The partnership also inspires others to be bold and resilient and to create their paths with various projects and campaigns over the next twelve months.
In a society where there are so many expectations and conventions, this partnership also urges everyone to embrace the spirit of audacity, challenge the status quo, and conquer the unfamiliar.
Just as K.O. has consistently transformed the entertainment industry since his rise, the brand has been revolutionising the cognac world for more than 300 years with its distinctive and flavourful offerings.
With the liquid innovation of Martell Blue Swift, the brand further cemented its bold legacy. Now, with K.O. as their new ambassador, the brand is set to continue pushing boundaries and redefining excellence.
Speaking about the collaboration Nthabi Motsoeneng, Pernod Ricard Africa & Middle East chief marketing officer, said the brand is dedicated to recognising those who bravely tackle challenges for the greater good rather than adhering to societal norms that benefit only a select few.
“Our partnership with K.O. encourages individuals to forge their own paths and question the status quo. This partnership will highlight the diverse paths to achieving success, moving beyond traditional approaches. It also aims to inspire and empower individuals to pursue their goals with courage and conviction while staying true to themselves.”
The Star expressed his excitement about the partnership foster innovations, encompassing his upcoming music festival later this year, the release of his latest album, and the one-year anniversary of his clothing store, Swave, next month.
“I am thrilled to officially partner with a brand as iconic as Martell as their new ambassador — where my passion for music and fashion meets the artistry of fine cognac. Here’s to elevating every moment with style and swag as we plan some really dope audacious stuff together just for you,” said K.O.
He announced his fashion venture last year, a testament to his multifaceted talent and entrepreneurial spirit further highlighting a vision brought to life by the artists’ reflections of his signature style and commitment to quality.
The Star
anita.nkonki@inl.co.za