Polokwane International Airport is set to give the festive season a creative boost, unveiling a special incentive for performing artists travelling by private charter from 21 December 2025 to 3 January 2026.
The initiative, spearheaded by Gateway Airport Authority Limited (GAAL), aims to support the arts, attract high-profile cultural events, and stimulate local tourism and entertainment activity across the region.
GAAL CEO Mokgadi Matli said the initiative is designed to position the province as a preferred destination for premium events and celebrations during the holiday period.
“We recognize the important role artists play in driving economic activity, particularly during peak festive periods. Their talent enriches our cultural landscape, and they deserve our support,” she said.
Under the incentive, qualifying artists will receive free-landing fees and selected airport services, including parking and other aeronautical support services. To qualify, artists must provide verifiable proof of confirmed bookings within the festive period and must arrive via a privately owned or chartered jet.
Matli emphasised that easing operational costs for artists is intended to create a vibrant festive atmosphere and stimulate local tourism.
“The festive season brings increased movement, performances, and economic activity. By supporting artists who travel privately, we not only enable them to perform but also enhance the cultural experiences available to residents and visitors,” she said.
She also stressed that all applications will be assessed on a case-by-case basis and must be submitted in advance for approval. Artists, agents, and promoters are encouraged to engage early to ensure compliance with aviation and operational requirements.
The incentive is expected to attract high-profile performers to the region, encouraging both local and national audiences to engage with live entertainment during the festive season. GAAL’s initiative reflects a broader effort to support the creative industry while positioning Polokwane and the province as a hub for cultural tourism and premium events.
“This initiative is not just about easing costs; it is about celebrating creativity, supporting our artists, and bringing people together during the festive season,” Matli concluded.
The Star