aQuellé shares the joy of Christmas

As the Christmas season unfolds, aQuellé is reminding South Africans that Christmas is about sharing joy and hope with others. 

Through its Share the Christmas Joy initiative, the brand has been surprising elderly care facilities and children’s homes across the country, bringing warmth and kindness to communities that need it, especially at Christmas time.

Across the various homes, simple gestures created genuine moments of joy: a tree decorated together, surprise packages, a warm smile – even a little care can bring light back into Christmas.

Each visit included donations of aQuellé’s limited-edition range of Christmas-packaged flavours. aQuellé’s broader campaign centres on the true meaning of Christmas, family, and sharing joy – values that reflect the true heart of the season.

“It’s not just about giving products – it’s about sharing joy and being present during a time when we remember the greatest Gift that was given to the world – the birth of our Lord Jesus,” says Sharon Combrink of aQuellé. “Christmas is about passing on this message of hope, and we built such special memories while spending time at the old age homes and with the children.”

Staff at participating homes have expressed deep appreciation, noting that the visits uplift spirits not only through the donations, but through the knowledge that somebody cares – something residents cherish most.

aQuellé continues to share real joy as part of its commitment to supporting and uplifting South African communities. With everything happening in the world, small moments of joy can make a big difference.

Watch the highlights of the visits here: