Deputy Minister of Sport, Arts and Culture, Peace Mabe, has extended congratulatory messages to Tyla Laura Seethal, 23, who has made history by clinching the Best Afrobeats Award at the MTV Video Music Awards (VMAs) for her global sensation, “Push 2 Start”.
This marks Seethal second consecutive victory, solidifying her status as one of the most influential young artists in the Afrobeats genre.
Reflecting on her journey from Edenvale, Johannesburg, to the world's most esteemed music stages, Deputy Minister Mabe stated, “From township beginnings to international arenas, Tyla has carried our music and identity to the highest stages. She embodies the spirit of resilience, creativity and pride that defines our people. Her journey proves that South African artists are not only competitive but also capable of setting global trends.”
The department reveals that this significant recognition aligns with the Department of Sport, Arts and Culture's intensified commitment to cultivating a cultural ecosystem that supports artists in their endeavours, both domestically and internationally.
Mabe emphasised that the Department's focus is guided by the Constitution, designed to promote free cultural expression and bolster South Africa’s creative industries as a vital driver of economic growth and social cohesion.
“Our role is to ensure that every South African artist has the tools and opportunities to succeed. Tyla’s achievements mirror this vision, and her rise shows why this work matters. We must keep investing in our artists.”
The Department has implemented various support mechanisms for the arts sector The Mzansi Golden Economy (MGE) Programme, for instance, provides essential grants to foster productions, facilitate national and international tours, and generate employment within the creative economy.
Additionally, initiatives such as bursary schemes and artist-in-residency programmes aim to create a robust pipeline of talent, while the Emerging Creatives Programme works in partnership with cultural and design institutions to elevate young voices in the industry.
“These are not abstract commitments. They are deliberate systems of support, designed so that when a young girl or boy picks up a microphone, a paintbrush, or a script, they are not limited by circumstance but propelled by opportunity.”
Recognising the complexities of the arts landscape, Mabe also acknowledged the challenges artists face, particularly regarding recognition and resources.
“We know that artists sometimes feel unheard. They may raise grievances about resources, recognition, or bureaucracy. That reality cannot be ignored. But let there be no doubt: the department’s commitment is unwavering. Her triumph is not just hers. It belongs to millions of young South Africans who see in her story a reflection of their potential. And to every artist, tirelessly working to carry our culture forward.”
Saturday Star