Build-a-backpack campaign brings hope and practical support to the Rosebank homeless community
Each backpack carries much more than belongings, it carries dignity
During Mandela Month, the Rosebank Districts are reaching out to community members, corporates, and partners to join the third annual Build-A-Backpack Campaign—a simple yet powerful way to bring hope and practical support to the homeless community.
For the past two years, the Rosebank Management District, in partnership with the Rosebank
Homeless Association, has been running the Build-A-Backpack Campaign: an annual initiative that supports people experiencing homelessness by collecting backpacks filled with essentials like warm clothing, toiletries, and towels. Since its start in 2023, in partnership with the Rosebank Homeless Association, the campaign has provided backpacks filled with essential items to residents of the Immaculata Shelter.
The campaign supports the Immaculata Shelter in Rosebank, and this year they’re aiming to collect at least 500 backpacks.
Image: Supplied
Last year, more than 75 backpacks were donated, making a tangible difference. While the shelter can accommodate about 100 residents, more than 550 individuals rely on the shelter for clothing and daily essentials. The Build-A-Backpack Campaign offers a meaningful opportunity for the Rosebank community to make a difference.Each backpack carries much more than belongings, it carries dignity. Donors are invited to contribute:
- New or gently used backpacks (filled or unfilled)
- Supplies for the backpacks, such as,
- Warm clothing (scarves, shoes, socks, beanies, etc)
- Toiletry items
- Towels, blankets
- Washing powder for clothing
District Manager of the Rosebank Management District, Mikhaela Donaldson, reflects, “This campaign reminds us of the power of community. By coming together, we can extend kindness and practical help to those who need it most.”
Backpacks can be dropped off at the Rosebank Visitor Centre inside Rosebank Mall (Bath Avenue entrance). Please note, the charity box has moved from the mall floor to the Visitor Centre. For assistance with large or bulk donations, contact: Basil Ngakane, Rosebank Operations Manager, +27 (71) 764-1972.The campaign runs until 31 July 2025. Learn more https://bit.ly/RMDbuildabackpack25