DJ Sbu combines music, property and philanthropy to inspire change in SA

Acclaimed entrepreneur, broadcaster and cultural innovator DJ Sbu (Sibusiso Leope WeNkosi) has announced a major business launch that puts him at the forefront of South Africa’s economic transformation.

Partnering with VW Barons Woodmead, the initiative combines creative industry leadership, financial literacy education and purpose-driven entrepreneurship.

The launch includes DJ Sbu’s musical comeback through his Powernomics Africa label, the release of his property guide Brick By Brick: The Entrepreneur’s Guide to Property Wealth and a limited-edition Volkswagen collaboration, with part of the proceeds supporting education.

Strategic Business Portfolio Expansion

DJ Sbu's return to the music industry after more than a decade marks a calculated strategic move that leverages his established track record as founder of TS Records, one of South Africa's most influential independent music labels. His new album represents a mature artistic evolution while maintaining his commitment to authentic African storytelling with global commercial appeal.

With the launch of Brick By Brick, DJ Sbu shares his expertise in making property investment accessible. Drawing on five years with Ekasi Noble Property Development, the publication tackles key challenges to homeownership for economically marginalised South Africans, including those with poor credit histories.

"This initiative represents our commitment to building inclusive economic ecosystems that empower ordinary South Africans to achieve extraordinary outcomes," stated DJ Sbu. "We're not just launching products; we're launching pathways to generational wealth and sustainable development."

Automotive Innovation with Social Impact

The VW partnership launches three limited-edition models - the Polo Vivo MoFaya, Amarok and Golf 8.5 - aimed at inspiring mobility among South African youth. Part of the proceeds will go toward 2026 tertiary education registration fees.

"This partnership exemplifies how corporate collaboration can drive both commercial success and meaningful social transformation," explained a VW Barons Woodmead spokesperson. "DJ Sbu's vision aligns perfectly with our commitment to supporting South African educational advancement."

Proven Track Record of Nation-Building

DJ Sbu's entrepreneurial portfolio spans multiple sectors, demonstrating consistent innovation in economic inclusion initiatives:

• Media Leadership: From foundational roles at Voice of Tembisa and YFM to national prominence at Metro FM, Ukhozi FM and currently Radio 2000, maintaining one of South Africa's most trusted broadcasting platforms
• Digital Innovation: The Hustlers Corner SA Podcast ranks among the nation's top entrepreneurship-focused digital platforms
• Consumer Goods: MoFaya energy drink represents successful black-owned FMCG market penetration
• Food Technology: Mzakes Kitchen leverages digital-first delivery platforms to revolutionize township food access while empowering micro-entrepreneurs
• Leadership Development: Co-founded Leadership 2020 with Nicolas Regisford, delivering youth empowerment and professional development programs

Economic Impact and Future Vision

Industry analysts see DJ Sbu’s approach as a new form of African entrepreneurship, combining business success with social responsibility. His model shows how cultural influence can drive economic impact and tackle inequality.

The launch highlights South Africa as a centre for innovative, locally rooted businesses with global appeal. DJ Sbu’s focus on education, property empowerment and youth development supports national economic transformation while building scalable business models.