Every January, millions of people across South Africa and beyond set out to change their lives, vowing to embrace a healthier lifestyle, hit the gym, or tackle ambitious goals. Yet, despite the initial enthusiasm, many find their resolutions fade within weeks, leaving them feeling disheartened.
As we prepare for the start of 2026, the question arises: why do so many resolutions fail, and what can be done differently this time around?
The phenomenon has been observed closely by the team at Tetley Tea, South Africa’s leading green tea brand.
Renowned for its role in detox and weight-loss programmes, the brand consistently sees sales spike in January as individuals search for quick fixes. However, brand experts warn that many resolutions are often unrealistic, unhealthy, or unsustainable.
“New Year’s resolutions are meant to inspire us, not overwhelm us,” explains Candice Sessions, Tetley’s Marketing Manager.
“With the pressures of tight finances, back-to-school stress, and the struggle to return to routine, it’s no surprise that many resolutions fall by the wayside. That’s why we’re encouraging South Africans to exchange extreme resolutions for small yet meaningful habits that contribute to long-term well-being.”
It is explained that the tradition of making resolutions is ancient, tracing back more than 4,000 years.
In contemporary society, however, resolutions have shifted to primarily focus on self-improvement. Yet, despite thousands of years of cultivation, less than 10% of those who set New Year’s goals succeed in maintaining them throughout the year. So, what’s the secret to successful resolutions?
Mbali Mapholi, a dietitian and partner at Tetley, suggests that the failure of most resolutions lies in the pressure to change rather than in a solid plan. “People often aim for a dramatically different lifestyle, but what truly works is pursuing simple, sustainable progress,” she explains. The ‘all-or-nothing’ mindset often proves counterproductive; one missed workout or indulgence can lead to a complete abandonment of goals. Instead, Mapholi stresses the importance of consistency over perfection.
Rather than stringent resolutions, Mapholi champions the idea of integrating small, meaningful shifts into daily life. “Healthy change isn’t about reinventing yourself overnight; it’s about creating balance and making wellness a manageable, enjoyable part of your routine,” she states.
Even the simplest habits can produce lasting benefits. Mapholi also advocates for finding joy in small rituals, highlighting that one of the easiest and most beneficial resolutions can be as simple as enjoying a daily cup of Tetley Green Tea.
“If all else falls away, that one small ritual still delivers powerful health benefits,” she assures. Rich in antioxidants, green tea supports metabolism, aids digestion, and offers a moment of calm amid the hectic heat of daily life.
Saturday Star
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