Sharon Gordon is the brains behind the Lola Montez Brand leads the adult entertainment Industry and has revolutionised the way business is done.
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As part of my ongoing, slightly desperate fight against the march of time, I’ve returned to the gym. I currently have muscles aching in places I didn’t even know were legal to have muscles, and this week, my trainer subjected me to the dreaded "Glute Bridge."
While I was hovering there, questioning my life choices, I realised that this particular move is doing a lot more than just lifting my backside. It is the ultimate workout for the Pelvic Floor, those elusive "PC muscles" (pubococcygeus) that act as a hammock for your internal organs.
We started discussing how vital these muscles are for everyone. For men, a strong pelvic floor is the secret to a firmer, more reliable erection.
For women, it’s about intensifying orgasms and perhaps more importantly at my age, ensuring that a sneeze doesn't turn into a laundry emergency. Because let’s be honest: peeing your pants in the middle of a Woolies aisle is just not the "yummy" vibe we’re going for in 2026.
The PC muscle is the sling that supports your genitals. In the past, we just called them "Kegels" (named after Dr Arnold Kegel, the gynaecologist who popularised them in the 40s). But the latest research shows that these muscles are the foundation for keeping your genitals in order.
When you exercise your PC muscles, you increase blood flow to the pelvic region. Improved muscle tone means improved sensitivity. If your muscles are happy and snappy, your orgasms are easier to reach and significantly stronger.
How to find them: The easiest way is the urine stop test. The next time you’re on the loo, try to stop the flow mid-stream. Those muscles you just clenched. Those are the ones. Pro-tip: Don't do this every time you pee as it can confuse your bladder, just do it once to locate the target.
While glute bridges are great, I’m a fan of Sensual Technology. Enter Ben Wa Balls (also known as Kegel balls, Love balls, or Jade eggs). If you watched 50 Shades, you’ve seen them, but they aren't just movie props, they are literally dumbbells for your vagina.
Modern sets, like those from Je Joue or Feelztoys, usually come in a range of weights. You insert them like a tampon (and no, they won’t get lost; your cervix is a dead end street). Your body instinctively squeezes to keep them in place, giving you a passive workout while you go about your day.
The Latest Research: We now know that pelvic floor health is linked to core stability and even lower back pain. A tight pelvic floor isn't actually the goal, a functional and responsive one is. If your muscles are too tight and never relax, that can cause pain. The goal is the squeeze and release.
There are always sceptics. One expert (almost certainly a man who hasn't spent much time in the vicinity of a vagina) once claimed these are rubbish because the vagina "envelops" them too securely to move. He claimed that if you sneeze, they’ll just roll down your leg at a dinner party.
My response? If your balls are rolling down your leg at a dinner party, you haven't been doing your glute bridges.
Yes, they have a certain ancient mystique (dating back to Chinese scripts from 500BC), but they are miracle workers for body literacy. They teach you to pay attention to subtle internal sensations.
Whether you're doing it for better sex, better bladder control, or just to impress your trainer, start exercising those PC muscles. You now have a perfectly legitimate medical reason to go shopping for toys.
May your muscles be happy and snappy.