The University of the Western Cape (UWC) rugby team is embarking on a transformative journey through a groundbreaking collaboration with DKMS Africa. This partnership, rooted in UWC’s Academia, Sport, and Education Management (ASEM) and Corporate Social Investment (CSI) initiatives, reflects the university’s unwavering commitment to driving social change beyond the rugby field.
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DESPITE the intense heat of the rigours of Varsity Shield competition, the University of the Western Cape (UWC) rugby team is embarking on a transformative journey through a groundbreaking collaboration with DKMS Africa.
DKMS Africa pride themselves on being the premier organisation in Africa to recruit stem cell donors. The NGO’s mission is to create awareness about blood stem cell donation and to maintain a global registry of donors who are representative of the world’s diversity and ethnic background. Their goal is to recruit an ethnically diverse registry of donors committed to helping anyone in need of a life-saving transplant.
As a result, this partnership, rooted in UWC’s Academia, Sport, and Education Management (ASEM) and Corporate Social Investment (CSI) initiatives, reflects the university’s unwavering commitment to driving social change beyond the rugby field.
Leading this initiative is DHL Stormers Rugby player and DKMS Africa ambassador, Seabelo Senatla. During UWC Rugby’s Varsity Shield home fixtures, Senatla seized the opportunity to align their shared mission of giving back to the community. Inspired by the strength of the rugby fraternity, he emphasised the power of using their platform to make a life-saving impact.
“Rugby is about more than just the game; it’s about building a community and making a difference off the field. That’s why we approached UWC Rugby,” Senatla explained.
“As part of their ASEM and CSI initiatives, I wanted to show them how they can use their platform for good. To me, heroism isn’t just about scoring tries – it’s about stepping up where it truly counts. By collaborating with DKMS Africa, they’re not only raising awareness but also actively encouraging individuals to register as potential lifesavers for patients battling blood cancer and blood disorders.”
The collaboration aligns with UWC Rugby’s larger commitment to social responsibility and community engagement through sport. Head Coach Paul Treu, who once coached Senatla during his formative years, expressed his support for the initiative and emphasized the importance of using rugby’s influence to drive meaningful change.
“What Seabelo is doing with DKMS Africa is truly inspiring,” Treu said. “Bringing awareness to something as critical as blood cancer and stem cell donation is lifesaving work. As athletes, we have a platform, and it’s important to use it for causes that matter.
"I believe our players have a unique opportunity to spread this message further, not just among their teammates, but within their communities and beyond. Watching Seabelo grow into the leader he is today proves how sport can be a force for good. The team can learn a lot from his example – not just about being better players, but about being better people.”
The initiative has also been welcomed by DKMS Africa, with Palesa Mokomele, Head of Corporate Communications and Community Engagement, expressing her gratitude for the partnership.
“Having UWC Rugby on board is a powerful step forward in raising awareness about blood cancer and stem cell donation. Their support is crucial in spreading our message and helping save lives. We are grateful to the team for embracing this cause.”
Through their collaboration with DKMS Africa, UWC Rugby is not only raising vital awareness but also driving meaningful action in support of those battling blood cancer. This partnership stands as a testament to the power of sport to transcend the playing field, offering hope and saving lives in the process.
DKMS is an international non-profit organization dedicated to the fight against blood cancer. Founded in Germany in 1991 by Dr. Peter Harf, DKMS and its over 1,200 employees have relentlessly pursued the aim of giving as many patients as possible a second chance at life.
With over 12 million registered donors, DKMS has provided more than 110,000 blood stem cell donations worldwide. The organisation operates in Germany, the US, Poland, the UK, Chile, and South Africa, and has a joint venture in India (DKMS-BMST).
DKMS is also at the forefront of medical research, striving to improve patient survival and recovery rates through its DKMS Life Science Lab and research unit.
For more information on how you can become a donor, visit DKMS Africa’s website.
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