The Good Life Show is back. Now in its fifth year, since its launch as The Plant Powered Show in 2020, Africa’s premier food, drink, and conscious living event—and the largest event of its kind in Southern Africa—is returning with even more exciting, high-quality, and innovative products, experiences, and surprising content. The show will run from 30 May to 1 June at the Cape Town International Convention Centre (CTICC) and in Johannesburg from 1 to 3 August at the Kyalami International Convention Centre, promising “the most unique culinary, health, wellness, and sustainability event of the year.”

The organisers stated that the global plant-based sector value is forecast to be US$13 billion (R234 billion) by 2026, as more people opt for delicious, ethical, and healthier food choices. “The natural and organic food movement is also booming globally, with the market set to reach a massive US$568.82 billion by 2029 at its current growth rate of 15.6%. South Africa is bound to reflect this upward trend. The worldwide health and wellness sectors are thriving, especially in corporate wellness, where stress management is taking the spotlight. This sector is also expected to grow at a rate of 4%, reaching USD 434.8 million by 2030.”

“With more and more consumers actively and consciously seeking products that are good for their health and the planet, the Good Life Show is a beacon for anyone in South Africa wanting to enjoy a better way of life.”

The Good Life Show is not just for vegans but for everyone wishing for a healthier lifestyle, featuring delicious food, treats, and drinks, as well as wellness exhibitions.

“Whether you are sourcing delicious and exciting food and beverages, new wellness products, or discovering eco-friendly and conscious living ideas, the Good Life Show has something for everyone. There will be innovative products to try, chef demonstrations, mixology sessions, hands-on masterclasses, expert wellness advice, insightful industry talks, and activities that will leave you feeling not only inspired but also motivated and empowered.”

The 2025 Good Life Show will feature even more exciting segments: Plant-Based, Natural & Organic, Free-From, Sustainable Living, Health, Fitness & Wellness, and Beauty & Personal Care.

Event producer Heidi Warricker said, “We are beyond thrilled to be hosting the Good Life Show once again. I am extremely excited this year because not only do we have amazing experts and exhibitors, but this year we will focus on creating meaningful, long-lasting content around health, wellness, and sustainability. We’re adding more joy and fun to the mix. We are working on great new features to ensure all our visitors will find the show even more fun and inspiring. If 2025 is the year that you aim to reach your health and wellness goals—and be happy while you do so—then this show is just for you.”